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soccer cleats nike mercurialx proximo ii tf


soccer cleats nike mercurialx proximo ii tf university red black bright crimson hyper crimson



Paul Swangard, at the University of Oregon's Sports Marketing Program says, for Adidas, the challenge is to be hip and relevant while still paying homage to the past. Nike, he says, can focus solely on the future.



Mr. PAUL SWANGARD (Managing Director, University of Oregon Warsaw Sports nike mercurialx proximo ii tf Marketing Center): Nike has gone very hard at the next generation, this idea of soccercrazed kids that are growing up in a new environment with a new media world, with new tastes in favorite teams and favorite athletes.



soccer cleats nike mercurialx proximo ii tf university red black bright crimson hyper crimson



KAUFMAN: One of Nike's favorites is the superstar of the Brazilian National Team, Ronaldinho. According to Nike's Dean Stoyer, Ronaldinho embodies the company's marketing theme, Joga Benito. It means play beautifully in Portuguese.



Mr. STOYER: Ronaldinho is, by far, the most popular player. And most would say the soccer cleats nike mens most talented player in the world today. And he's very, very young. And he's incredible to watch.



soccer cleats nike mercurialx proximo ii tf university red black bright crimson hyper crimson



KAUFMAN: In a Nike produced Internetonly ad that the company says has been downloaded 30 million times, Ronaldinho is seen doing spectacular shots. On his feet, Nike cleats with a huge golden swoosh. With exposure nike soccer cleats new like this, Nike says, you don't need official World Cup sponsorships.



What happens most, of course, is what happens on the field, whose gear gets seen the most. Nike is banking on the Brazilians to win, while the Germany company, Adidas, is pulling for its home team.



soccer cleats nike mercurialx proximo ii tf university red black bright crimson hyper crimson

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