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nike magista obra ii fg soccer cleats red grey white


nike magista obra ii fg soccer cleats red grey white



Revenue from North America rose 10 percent in the fourth quarter ended May 31, while revenue from Western Europe jumped 18 percent, excluding the impact of currency fluctuations."Nike is the number one brand in each of the top 10 cities in Western Europe," Nike Brand President Trevor Edwards said on a postearnings conference call.Nike has been "putting a lot of trendright products into the marketplace, so there's very high demand," Edward Jones analyst Brian Yarbrough said.Nike maintained its share of the Western Europe sportswear market at about 12 percent in 2013, while Adidas's share shrank to 12.6 percent in the nike magista obra 2 year from 13.2 percent in 2012, according to Euromonitor International data.The soccer World Cup, hosted by Brazil, marks the first time that Nike is sponsoring more national teams than Adidas.Nike signed up soccer legends Cristiano Ronaldo, Neymar Jr., Eden Hazard and Wayne Rooney for commercials to promote its merchandise ahead of the muchwatched event.



nike magista obra ii fg soccer cleats red grey white



The company said its marketing expenses rose 36 percent in the fourth quarter, mainly due to expenditure related to the World Cup.Nike's marketing expenses are expected to increase by 30 percent in the current quarter as it looks to grab the attention of soccer fans,nike cleats magista a company executive said.Nike launched shoes branded Mercurial Superfly, Magista Obra, the Nike Hypervenom 2014 World Cup Boot and the Nike Tiempo Legend V World Cup Boot between March and May.Ronaldo, declared the world's best footballer after he won the coveted Ballon d'Or, is wearing the Nike Mercurial Superfly in the World Cup."



nike magista obra ii fg soccer cleats red grey white



There are more players wearing Nike boots in the World Cup than all other brands combined," Nike's Edwards said.STRONG OUTLOOK Nike said it expected "tremendous energy" around the World Cup to help its firstquarter revenue grow in low double digits in percentage terms, including the impact of currency fluctuations.Orders for Nikebranded shoes and clothing scheduled for delivery between June and November, a gauge of demand the nike soccer cleats with sock company calls "futures orders," rose 12 percent globally in the fourth quarter, excluding the impact of currency fluctuations.The rise in orders was driven by Western Europe, where futures orders jumped 25 percent.Nike's net income from continuing operations rose to $698 million, or 78 cents per share, in the quarter from $690 million, or 76 cents per share, a year earlier.



nike magista obra ii fg soccer cleats red grey white

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